Video has long been one of the largest leaps in technology, from still images to moving video. It has since been adopted to every application imaginable – news, entertainment, education, marketing all use video technology in some form and have been more successful because of it. Video advertisements are more effective than printed advertisements, more would rather watch news on television than read the newspaper, entertainment and cultural exports of a country are now accessible by the entire world and students learn better with visual material than reading a textbook. Televisions rely completely on video technology and even in the age of the internet, video technology has continued to advance with online video sharing websites and even social media such as Twitter and Instagram relying heavily on video-based posts. It has been and still is the marketing medium of the future, but have you ever wondered what the process for producing a video looks like?
Video production can be defined as the process of creating video content, beginning with the creation of the content in the video and ending with the distribution. This task is usually undertaken by a video production company such as Video Production Services Brisbane, although video production companies generally base their production on their customers’ content (or script). The video production process can be broadly broken down into three distinct segments – pre-production, production, and post-production.
Pre-Production
This stage begins after the initialisation of the process. The script of the video is complete by this stage and should be completed during this stage. A schedule is developed for the process. The actors and staff for camera work, audio etc. are recruited, and other resources are allocated. The required equipment is also acquired and roles for each member of the staff are assigned. The location where the filming occurs is determined and if necessary, arrangements are made to secure the location according to schedule.
Production
The production stage begins by making the arrangements on site such as lighting arrangements and studio preparation. Casting and wardrobe arrangements are finalised. This is also the stage at which raw footage is filmed and audio is recorded.
Post-Production
In the post-production stage, most of the work relating to the actual produced video takes place. The raw footage is cut and arranged in the required order according to the script and the audio is synced and mixed into the final product. The audio and video are also mastered to increase final quality by removing artefacts, balancing, and cleaning the audio. Visual effects such as animations and computer-generated graphics are also added at this stage. Once the work is finalised, the video is produced and published for use.
All that remains is to distribute the video to the targeted audience, and depending on whether the video is an advertisement, educational, or for corporate purposes, it may be necessary to market the video. Although the distribution aspect of production can be considered to fall under post-production although most video producing services will simply release the video to the client unless further services are requested.