In the modern world, it is no longer a choice whether or not to take your business online, it’s just a matter of time. Thus, when you’re planning to launch a website for your business, you’re several steps ahead of anyone who doesn’t.
The truth is that it is extremely hard to compete in any line of work, especially in countries like Australia where almost everything is digitized. However, initiating your business’s online presence is not a simple task either. In the list of things to be considered, the name of the website name is crucial.
It is obvious that the name of the website would be the name of the business, taking away the freedom of creativity for the most part. Apart from what’s obvious, there are 3 most fundamental factors that help you put together a better business website.
Let us out what they are.
Take advantage of the website postfix (The TLD)
Have you ever wondered why the end of any website is not the same? In some, it’s a .com, and in some others it can be an .org or something different. This part of the website is technically termed as the TLD, or Top-Level Domains. Think of it as different areas of access that the internet allocates us. But there are several criteria that must be fulfilled to obtain some TLDs; especially the .gov ones. How can this be of advantage?
For example, if your business is based in Sydney, a Sydney TLD would be more professional than conventional .com TLDs. If your business is actually a club, you have the opportunity to settle down for a .club extension.
The core idea here is to choose a solution that creatively benefits the identity of your business. While.com sure goes a long way in appealing to the global market, it is never a waste of money to own a few TLDs that benefit your business.
Avoid all possibilities of misdirection
The internet is a vast place and finding a pinpointed location must not be made any more complicated. Thus, you should make sure that these mistakes are avoided at all costs.
While making sure that you do not use hyphens or numbers, it is vital that the name of the website is not either too long or has odd pronunciation. If the site can be spelled in several ways, the customers may not remember it in the tiniest bit. Subtle or strong resemblance of other businesses has the same negative effect.
Double-check the availability
Due to the early digitization of businesses, several companies have acquired most of the business websites and their payment structures have allowed them to have those websites for a long time. Before you invest in any sort of webpage design, marketing, or similar step, it would be mindful to double-check the availability of the website to ensure that it can be used. For this, you need to visit a reliable registrar company, and it’ll be a matter of a few seconds